With the development of society, people understand the use of packaging to enhance the content of "gifts" in gifts, that is, to use packaging to encompass the culture of gifts, reflecting the grade of gifts. What are the principles of gift box packaging?
First, the design principles of gift box packaging: scientific, economical, packaging, safety, ease of use, environmental protection, identification, display.
Second, gift box packaging design classification: paper gift box, metal gift box, plastic gift box, glass gift box, ceramic gift box, etc.
Third, the gift box packaging design method:
1. Modeling design principles: change and unity, contrast and harmony, rhythm and rhythm, symmetry and balance, stability and center of gravity, proportion and size, etc.
2. Elements of the shape: point elements, line elements, surface elements, block elements, texture elements, etc.
3. Consider the beauty and grade of the design: gift box packaging is an important part of the modern packaging system, how to reflect the courtesy and sense of value of the gift in various aspects such as material, structure, graphics and text is the first thing designers need to study. At the same time, gifts are associated with the beautiful emotions of human beings, expressing people's praise of human nature, attitude towards morality, pursuit of beauty, and commentary on sincerity. Because of this, the design of gift packaging is extraordinary in the field of packaging design. At the same time, gift packaging is also a place for designers to display their talents. With the development of society, people understand the use of packaging to enhance the content of "gifts" in gifts, that is, to use packaging to encompass the culture of gifts, reflecting the grade of gifts.
4. Reflect culture: designers should know more about the structural mechanics of packaging containers, the properties of packaging contents, be familiar with the cultural heritage behind the contents, and reasonably allocate various resources to reflect the word "rite". China is a "country of etiquette", not only has a splendid culture, but also has a very long history of gift wrapping. Lacquer ware is a famous gift wrapping in ancient China, and the story of "buying and returning pearls" that took place in the Warring States period reflects the delicate degree of this type of handicraft: "lavender with laurel pepper, embellished with pearl jade, decorated with rose, set with jadeite". In addition, China is the world's earliest sericulture, brocade country, silk fabrics in addition to clothing, but also used as packaging, the ancients often used colorful pattern brocade to make "brocades", "brocade box", this packaging is still used today. From this, it can be obtained that since ancient times, gift packaging has integrated graphics, words, aesthetics, and folk customs, and spread through the market, that is, trade is transmitted between regions through the market, which is both trade exchange and cultural exchange. The continuous exchange of this culture makes the content and appearance of gift packaging more and more colorful, and more reflects the different nature and meaning of gifts.
5. Gift box packaging design color application skills: the color of the packaging is reflected in different cultural backgrounds. Chinese admires red, but also has a preference for yellow and orange. In traditional Chinese concepts, red represents festivity and symbolizes enthusiasm; Bright yellow is the special color of Chinese emperors, yellow has authority, brilliance, wisdom and nobility; Orange embodies the meaning of yang, vitality, and happiness. Therefore Chinese the gift packaging of the festive season is mainly red, yellow and orange tones to reflect the joyful and warm festive atmosphere.
6. Gift box packaging design modeling application skills: China's folk application of the very common "octagonal bag", is a variety of native products, medicinal materials, pastry packaging, in the full specific sense of volume doufang shape attached to small square red paper, so simple yellowish rough paper and red paper matching, a kind of celebration will jump out, Fulu Suxi, Ruyi auspicious, a friendly, a sincere with the packaging, with gifts passed to each other. In modern gift packaging, warm colors such as red and yellow are still the mainstream of gift packaging colors and are deeply loved by consumers. The cultural nature of gift wrapping can also be reflected in the graphics. China has had the folk concept of "auspicious, auspicious" since ancient times, and gift-giving is the custom of the common people on holidays, so the application of festival-based gift wrapping graphics should of course be auspicious. China's folk have the characteristics of "auspicious and pleasing painting". The shape of modern packaging can be said to be ever-changing, gift packaging should highlight the personality in the shape, designers can only bring consumers a rich visual experience by transforming the shape into appropriate visual elements.
Fourth, the advantages of gift box packaging design: beautiful grade, low cost, good strength, low transportation cost, good display effect, suitable for large-scale production. High mechanical productivity, automatic disassembly and assembly, etc., many structural changes, can be opened, curve indentation and other processes.