For independent e-commerce sellers, choosing the right packaging balances product protection and brand image. Kraft and coated paper bags are popular options with distinct differences.
Kraft paper bags are made from unbleached sulfate pulp, featuring high toughness and 100% degradability. They suit heavy products (clothing, daily necessities) and long-distance shipping, fitting eco-friendly, minimalist brands. Their simple, fiber-rich surface is ideal for basic printing.

Coated paper bags have a smooth, glossy surface via kaolin coating, enabling high-definition, vivid printing. They're perfect for light items (cosmetics, jewelry) and fashion/high-end brands, though less durable and less eco-friendly than kraft bags.

Cost-wise, kraft bags are 10%-30% cheaper, ideal for budget sellers. Coated bags cost more but boost visual appeal. Choose based on product weight, brand tone and budget.