As we pass the rows of beverage shelves, the bright and colorful packaging catches our eyes. There are ingredients list, nutrition list, shelf life and other information displayed on the bottle body, they are related to safety and health.

What if all the drinks out of packaging?
When Coca-Cola and mineral water are naked, is it better for the earth and us?

1.Coca-Cola, Tingyi and Nestle are naked

1.Coca-Cola, Tingyi and Nestle are naked
What is an "unlabeled beverage"?
It means that the label with brand logo and product information will not be posted on the bottle body, which mainly appears on the secondary packaging such as carton.

Beverage bottles tend to be made from recycled PET, but labels rarely are, and caps vary in material. Therefore, manual or machine sorting of bottles, caps and labels is required in the recycling process.

Removing labels from PET bottles not only reduces the use of plastic in the production process, but also makes recycling materials more single, thus reducing the recycling process.

This is important because PET is one of the most recycled plastics, and every PET bottle has a long life cycle that goes round and round.

Manufacturing and recycling high-quality recyclable PET bottles is an obstacle for beverage brands on the road to environmental protection.
No label beverage in China is still a new thing, the first brand to try is Tingyi

2. Start with labels and oppose excessive packaging
Many environmental initiatives are also focusing on labels, either to reduce plastic use or to make recycling easier.

Some brands choose to "reduce the label", the label still works, but the unnecessary parts have been removed.
In 2018, it was reported that Nestle's bottle label size in North America decreased by 35%, saving nearly 30000 metric tons of plastic and 4500 metric tons of paper every year.
In April 2020, Suntory launched the limited edition green tea packaging in Japan. The bottle label covering the bottle body was replaced with a small label on the shoulder of the bottle, which can see a large area of fresh tea color. Sales of this bottled green tea increased by 50% over the same period.
Some brands  were trying to adopt more recyclable label materials.
PVC is a commonly material for beverage labels, but it is very close to PET bottles in material density. It is not easy to separate when recycling. Burning will also produce acidic substances and toxic gases.

Consumption behavior is social. Besides the price, quality and function of products, we pay more or less attention to packaging. In addition to protecting the basic function of products, it brings aesthetic needs, emotional satisfaction, class belonging and other added value.

But if packaging is excessive, the cost is eventually built into the price of the product, leaving consumers with limited value. Excessive packaging also consumes a lot of resources, generates excess pollution and imposes additional costs on whole society.
Therefore, many packaging trends without labels and shrink labels can resist excessive packaging and allow consumers to feel more value in the product itself.