Selection principles of packaging design materials: (1) lightweight, thin, easy to separate and high-performance packaging materials; (2) Recyclable and renewable packaging materials; (3) Edible packaging materials; (4) Degradable packaging materials; (5) Packaging materials for natural ecological energy developed by using natural resources; (6) Try to use paper packaging. (7) Try to use the same material for packaging. (8) Try to reuse the packaging, not just the packaging materials.

Now the gift box industry is still popular. If the gift box packaging price wants to stand out, it needs to be supported by a certain core. What should we pay attention to?

The core of gift box packaging lies in creativity, and the creative positioning strategy plays an extremely important role in the whole operation process of packaging design. The creative component of packaging design is mainly reflected in the strategic creativity of design. The so-called creativity, its basic meaning refers to a creative idea, a good idea, something that others have never had. Of course, this thing is not made out of nothing, but recombined on the basis of existing experience and materials.

Positioning strategy is a design strategy with strategic vision. It has the characteristics of foresight, purpose, pertinence and utility. Of course, it also has limitations. Creative positioning strategy is the core and essential factor of successful packaging design.

The differentiation strategy of product performance in the production of gift packaging box is to find out the uniqueness that similar products do not have as the focus of creative design. The research on product function, that is, performance, is a premise for brands to go to the market and consumers. Gift box manufacturers can't let go of any small features in their design.