Gift box is a kind of commodity packaging. It must complete the basic functions of packaging, namely commodity protection, commodity information transmission and commodity sales.

The gift box also needs to convey the emotional exchange information between people and improve the location of gifts. This is not only the medium of systematic human emotional communication, but also the bridge of common friendship.

When designing gift boxes, we should pay attention to the following points: first, the relationship between color and packaging; 2、 The contrast between color and color itself. These two points are the key to the use of color.

Then, due to the relationship between the color of the gift box and the care of the packaging, where should we start? The internal packaging items can be displayed or illuminated mainly by the external packaging color. From the perspective of outer packaging, we can basically realize or associate with what the inner packaging is. We can go into the store and have a look at the celebration of goods. Many goods do not reflect this caring relationship. Make consumers wonder what the ticket or the package inside is. Of course, it can not play a positive role in product sales. The color of normal external packaging needs to master the same characteristics to varying degrees.

(1) The normal colors of food packaging in the industry are wine, goose, yellow and pink, which will give people a warm and cordial feeling. Of course, the normal colors of tea, green, beverage, green, blue, wine, biscuits, red, children's food, rose and daily cosmetics mainly include rose, pink white, light green, light blue and dark brown, and clothing, shoes and hats are dark green

(2) From the perspective of performance characteristics, food, cakes and biscuits alone give people the impression of golden yellow and light color emitting aroma. Tea, beer and other drinks are usually red or green, symbolizing the strong aroma of tea. Tomato juice and apple juice mostly use red, which reflects the natural characteristics of this kind of thing. Some packages look similar to the above-mentioned commodity attributes in wine color, but if the design of this kind of package is made by experts, there may be the symbolic color block, color dot, color line or concentrated content highlighted by this color on the screen of the outer package. This should be everyone's favorite work.

What is the contrast between the color of the gift box and the color?

In addition, the contrast between color and color. This is something that is easy to express but difficult to grasp in many commodity packaging. There is a master in the design. The wound effect of the packaging is sunny and white, on the contrary, it is the Caliph. This term is often used in Chinese calligraphy and painting, which is called airtight and thin. In fact, speaking is a comparative relationship. In packaging design, this comparative relationship is very obvious and common. This kind of contrast generally has many aspects of color use, such as light and dark contrast, light and light contrast, point to surface ratio, Inter fan contrast, elegant and popular contrast, contrast and so on.